Just a couple of ramblings about various topics in marketing, some personal posts, and more.
This past weekend wrapped up my final set of classes for the Master of Science in Marketing Program at Florida International University. As happy as
With establishing an omnichannel strategy, it’s not just about having the technology and capability to do it. Steve Deckert, Co-Founder of Smile.io, explains that “just
This past month, I was able to sit down with Calvin Hsu, Vice President of Product Marketing at Citrix. Citrix creatives software that combines productivity
It’s no secret subscription services are more popular than ever. In fact, the average consumer spends an average of $111.61 a month on subscriptions. I
Many marketers, myself included, have built customer personas based on demographics such as gender, race, age, income level, education, and much, much, more. (To see