The B.Y.O.B. Course
Chances are, you’re here because you need to learn how to build a site. Or maybe you came across this site and was intrigued in the idea of building your online brand. But, before you dive in, I would love for you to ask yourself these questions:
- Are you struggling with having little-to-no experience in your field?
- Are you looking for a way to stand out to employers and/or customers?
- Do you want to launch a website, but don't know how to start?
Whether you’re trying to break through into the marketing field, trying to advance your career, or even running your own business, having an online presence is key to standing out. The B.Y.O.B. course will teach you the steps to build, design, and launch a professional website using WordPress, the platform that supports 33% of websites today!
The Build Your Online Brand (B.Y.O.B) Course is created with today’s marketing student in mind. This curriculum is currently taught to students of the Master of Science in Marketing program at Florida International University.

What You'll Learn
- The benefits of creating a WordPress powered site
- How to create a unique brand aesthetic
- How to create and publish content with SEO in mind
- The steps to plan and design a website that is mobile-friendly and responsive
- How to set up Analytics to analyze and track website traffic
- And much more!
I know, it’s a lot of material to learn. The best part about the B.Y.O.B Course everything is broken down into easy steps, at your own pace. You can be a total beginner and still rock this course. Plus, no need for any special program downloads, I’ll show you all the best (& free) resources out there.
The B.Y.O.B Course Lesson Plan
A brief overview about WordPress and why we should use it to establish our personal brands.
Before you start building your site, you have to plan it out. Here, we’ll talk branding, deciding what pages our sites will need, and the importance of simple wireframing.
We’ll be getting a domain and host through SiteGround in order to install WordPress. We’ll also cover how to download Google Analytics and how to make our site secure from the start.
Plugins give WordPress sites functionality. We’ll be discussing which plugins you’ll need to get going and how to install them.
WordPress is amazing for posting and publishing content of all kinds. Here, we’ll talk best practices on creating content and learn how to post various types of content using the Block Editor.
We’ll uncover how to pick a theme that suits our style, and then customize it to match our branding.
There’s a few more things to go over before making our site live.
What My Students Say
Get started today!
One time payment
$79.99- Get instant and unlimited access to course videos
- Download printable lesson guides
- Attend exclusive office hours with Camille once a month