Just a couple of ramblings about various topics in marketing, some personal posts, and more.
Many marketers, myself included, have built customer personas based on demographics such as gender, race, age, income level, education, and much, much, more. (To see
Chances are if you work for a technology company, your current marketing strategy resembles the old saying “if you build it, they will come.” While
It’s no secret that consumers are becoming desensitized to marketers’ efforts to get their attention. With more marketing channels than ever, companies often come across
Recently I’ve been contemplating what kind of marketing I wanted to dive into. Being a self-proclaimed unicorn marketer, I have a large set of hard
Working at a managed service provider (MSP) has made me learn the ins and outs of our SaaS (software as a service) vendors and channel
Two weeks ago, I attended the Discover & Ideate Workshop, an event curated by my previous boss and mentor, Alex Oliveira. Discover & Ideate introduced
In the past couple of years, there’s been less talk about funnels. At the Digital Branding Analytics Miami 2019 Conference, I had this affirmed by
Without a doubt, my favorite speaker at the Digital Branding Analytics Miami 2019 Conference was Britney Muller, Senior SEO Scientist at Moz. During her talk
