Subscribe Me: Can A Subscription Model Benefit Your Business?
June 25, 2019
It’s no secret subscription services are more popular than ever. In fact, the average consumer spends an average of $111.61 a month on subscriptions. I
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Blog
Just a couple of ramblings about various topics in marketing, some personal posts, and more.
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The New Customer Personas in Omnichannel Marketing
June 24, 2019
Many marketers, myself included, have built customer personas based on demographics such as gender, race, age, income level, education, and much, much, more. (To see
Four Branding Tips for Technology Marketing
June 19, 2019
Chances are if you work for a technology company, your current marketing strategy resembles the old saying “if you build it, they will come.” While
Cross-Channel Marketing: A TV Experience
June 14, 2019
It’s no secret that consumers are becoming desensitized to marketers’ efforts to get their attention. With more marketing channels than ever, companies often come across
Product Marketing & Innovation
June 14, 2019
Recently I’ve been contemplating what kind of marketing I wanted to dive into. Being a self-proclaimed unicorn marketer, I have a large set of hard
Channel Partnerships and MSP Marketing
June 7, 2019
Working at a managed service provider (MSP) has made me learn the ins and outs of our SaaS (software as a service) vendors and channel
Design Thinking and Marketing
June 6, 2019
Two weeks ago, I attended the Discover & Ideate Workshop, an event curated by my previous boss and mentor, Alex Oliveira. Discover & Ideate introduced
From Funnel to Flywheel
June 1, 2019
In the past couple of years, there’s been less talk about funnels. At the Digital Branding Analytics Miami 2019 Conference, I had this affirmed by
