My experience & roles
My background is a bit like a salad – there’s a little of everything in there. At the base of it all lies a background of marketing, customer service, and technology.
Currently, I work at ADT, where my team’s goal is to create two-way engagement with our customers to lengthen their lifecycle with upselling and retention strategies. I do this by supporting our digital experiences for our customer portals and ADT applications. I work with our Care, IT, Product Marketing, and Marketing teams to fix or introduce new functionality to our digital ecosystem.
Previously, I’ve worked as a Marketing Coordinator at 4it, a South-Florida based managed-IT firm. There, I managed to rebrand the company, introduce a new CRM platform, and execute all digital and traditional marketing activities.
Before my technology marketing and customer experience roles, I worked at telecommunication carriers T-Mobile and Sprint. In these customer-facing sales positions, I learned how to create authentic customer relationships while achieving sales targets and specializations in different niche business units, such as small business sales.
I received my Bachelors of Business Administration in Marketing at Florida Atlantic University in 2017. There, I minored in Digital Marketing and participated in a pilot program overseen by the Senior Marketing Chair, Dr. Ann Root, and the CEO of Prediq Media, Alex Oliveira.
Shortly after, I received my Master of Science in Marketing at Florida International University in 2019. My studies there were focused on digital marketing, analytics, and branding. Post-graduation, I was asked to return to lead WordPress workshops for future cohorts, which is the catalyst for my online courses.
Google Analytics Certification
Hootsuite Platform Certification
HubSpot Inbound Marketing Certification
HubSpot Growth-Driven Design Certification
Lean Six Sigma Green Belt