My experience & roles

My background is a bit like a salad – there’s a little of everything in there. At the base of it all lies a background of marketing, customer service, and technology. 

Currently, I work at ADT, where my team’s goal is to create two-way engagement with our customers to lengthen their lifecycle with upselling and retention strategies. I do this by supporting our digital experiences for our customer portals and ADT applications. I work with our Care, IT, Product Marketing, and Marketing teams to fix or introduce new functionality to our digital ecosystem.

Previously, I’ve worked as a Marketing Coordinator at 4it, a South-Florida based managed-IT firm. There, I managed to rebrand the company,  introduce a new CRM platform, and execute all digital and traditional marketing activities. 

Before my technology marketing and customer experience roles, I worked at telecommunication carriers T-Mobile and Sprint. In these customer-facing sales positions, I learned how to create authentic customer relationships while achieving sales targets and specializations in different niche business units, such as small business sales.

Education

I received my Bachelors of Business Administration in Marketing at Florida Atlantic University in 2017. There, I minored in Digital Marketing and participated in a pilot program overseen by the Senior Marketing Chair, Dr. Ann Root, and the CEO of Prediq Media, Alex Oliveira. 

Shortly after, I received my Master of Science in Marketing at Florida International University in 2019. My studies there were focused on digital marketing, analytics, and branding. Post-graduation, I was asked to return to lead WordPress workshops for future cohorts, which is the catalyst for my online courses

Skills

Certifications

Google Analytics Certification

June 2017

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Google Ads

August 2018

Hootsuite Logo

Hootsuite Platform Certification

March 2017

HubSpot Inbound Marketing Certification

January 2019

HubSpot Growth-Driven Design Certification

February 2019

Go Lean Six Sigma Logo

Lean Six Sigma Green Belt

June 2019