Just a couple of ramblings about various topics in marketing, some personal posts, and more.
With establishing an omnichannel strategy, it’s not just about having the technology and capability to do it. Steve Deckert, Co-Founder of Smile.io, explains that “just
Many marketers, myself included, have built customer personas based on demographics such as gender, race, age, income level, education, and much, much, more. (To see