B2B Blitzing: Blitz Campaigns for Event Marketing

Part of 4it’s marketing strategy involves becoming the leading expert of cybersecurity in South Florida. For this component of our strategy, we have a goal of speaking at one or hosting an event every month. For our events that we put on, which usually take place quarterly, we deploy a blitz campaign. With blitz campaigns, we leverage email marketing and social media marketing to appeal to create awareness of the event at least a month before the event takes place. Our blitz also doesn’t end when the event is over. We create follow-ups to the event for surveys, to offer free IT assessments to attendees, and to send out recaps for those who weren’t able to attend.