Working in the tech industry, it’s extremely important to set marketing strategic goals and objectives to attract and retain new clients. At 4it, some of our marketing goals are items such as generate _ number of clients from email marketing, qualify _ number of leads to send to the sales team, and increase company profits by _%. These specific marketing goals make it possible to identify, measure, and optimize performance across departments.
When creating goals, it’s important to not just involve the marketing department, but sales, finance, and even HR. Creating the goals together allows all departments to have insight and input, as transparency is important if a company wants to create buy-in from employees. Also, goals are possible to be achieved by front-line employees like account managers and coordinators, who carry out much of the work necessary to execute company goals.