Just a couple of ramblings about various topics in marketing, some personal posts, and more.
This past month, I was able to sit down with Calvin Hsu, Vice President of Product Marketing at Citrix. Citrix creatives software that combines productivity
It’s no secret subscription services are more popular than ever. In fact, the average consumer spends an average of $111.61 a month on subscriptions. I
Chances are if you work for a technology company, your current marketing strategy resembles the old saying “if you build it, they will come.” While
Recently I’ve been contemplating what kind of marketing I wanted to dive into. Being a self-proclaimed unicorn marketer, I have a large set of hard
Two weeks ago, I attended the Discover & Ideate Workshop, an event curated by my previous boss and mentor, Alex Oliveira. Discover & Ideate introduced
In the past couple of years, there’s been less talk about funnels. At the Digital Branding Analytics Miami 2019 Conference, I had this affirmed by
Without a doubt, my favorite speaker at the Digital Branding Analytics Miami 2019 Conference was Britney Muller, Senior SEO Scientist at Moz. During her talk
I’d be lying if I said my strengths lied in SEO and SEM. Or at least, I would have a month ago before I attended
