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Resume
Experience
4it Inc.
Fort Lauderdale, FL
Marketing Coordinator
05/2017 - Present
As Marketing Coordinator, I work cross-functionally with multiple teams and departments in the US and Latin America for all internal and external marketing initiatives.
I planned and executed a company rebrand in 2018, saving $15,000 in design costs by designing the branding and website myself. The rebrand helped in increasing brand awareness in South Florida. In addition to the rebrand, I also lead an initiative in finding and deploying a new CRM toolset and redesigned the lead journey experience company-wide.
My day-to-day activities include
• Analyzing IT industry trends, insights, and competitors
• Optimizing marketing strategies and presenting to company shareholders
• Driving product initiatives using ads, email, and event marketing
• Coordinate with product vendors in co-branded marketing collateral and event marketing
• Help form strategic alliances and partnerships with other local organizations and companies
• Design and craft all print and digital using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Organize all digital content
• Plan, create and execute all email marketing, social media, SEO, and paid advertising
T-Mobile
Coral Springs, FL
Retail Sales Associate
11/2014 - 06/2017
As a Retail Sales Associate, I not only provided sales solutions to customers, but different roles as social media and small business ambassador.
• I utilized Salesforce CRM to generate and monitor leads and existing business customer database
• Conducted off-site presentations to promote and acquire small business customers
• Launched and administered store social media accounts using Hootsuite, resulting in a 15% rise in in-store foot traffic
• Collaborated with management to coordinate small business events quarterly
Prediq Media
Boca Raton, FL
Project Management Intern
01/2017 - 05/2017
The Cause Marketing Project was a pilot program between Florida Atlantic University and Prediq Media, where a handful of experienced Digital Marketing students were selected to be project management interns and construct digital marketing strategies for local non-profit organizations.
• I supervised a team of 10 students and orchestrated all meetings between students and clients
• Analyzed and optimized email strategies for the students, using A/B testing and list building tactics to help fundraise over $10,000
• Forged partnerships with local media channels to increase awareness of the non-profits
• Developed educational tutorials for the students and non-profit owners for website best practices
Sprint
Plantation, FL
Lead Retail Sales Consultant
10/2012 - 11/2014
As the Lead Retail Sales Consultant, I was right-hand to the store manager and oversaw sales staff as well as sold technology solutions to customers.
• I conducted weekly observations of sales consultants and provided effective feedback to help maximize sales
• Guided the team in achieving and exceeding key performance objectives such as activations, upgrades, accessories, insurance, and customer satisfaction goals
• Negotiated with customers and co-workers to resolve complex customer situations
• Organized business outreach events to increase small business account openings
• Was selected to be the Apple Master (a subject-matter expert for all Apple Devices and Solutions and in-store resource for sales consultants)
Education
Florida International University
Miami, fl
Master of Science in Marketing
07/2019
At Florida International University (FIU), I am expanding on my marketing education, specifically in the fields of analytics, branding, and digital marketing. I have been selected as an in-class instructor for WordPress for future cohorts by Chair of Marketing & Logistics Department. The Master of Science in Marketing program at FIU is ranked #6 in the nation, and #20 in the world.
Florida Atlantic University
Boca Raton, FL
Bachelor of Business Administration in Marketing
05/2017
At Florida Atlantic University (FAU), I minored in Digital Marketing and was selected for Independent study with Marketing Department under Senior Instructor for non-profit marketing pilot program. I was also Vice President of Development for Alpha Kappa Psi Professional Co-Ed Business Fraternity where I oversaw the Marketing, Social, Service, and Professional committees.
Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Brand strategy
- Critical problem solving
- Data analysis and visualizations
- Digital Marketing
- Google Analytics and Ads
- Interpersonal skills
- Market research
- MS Office Professional (Word, PowerPoint, Excel)
- Project management
- Salesforce CRM
- Strategic planning
- Tableau
- Time management
- UX/UI Design Principles
- Verbal and written communication
- WordPress Design
Certifications & Trainings
Google Analytics Certification