Experience

4it Inc.

Fort Lauderdale, FL
Marketing Coordinator
05/2017 - Present

As Marketing Coordinator, I work cross-functionally with multiple teams and departments in the US and Latin America for all internal and external marketing initiatives.

I planned and executed a company rebrand in 2018, saving $15,000 in design costs by designing the branding and website myself. The rebrand helped in increasing brand awareness in South Florida. In addition to the rebrand, I also lead an initiative in finding and deploying a new CRM toolset and redesigned the lead journey experience company-wide.

My day-to-day activities include
• Analyzing IT industry trends, insights, and competitors
• Optimizing marketing strategies and presenting to company shareholders
• Driving product initiatives using ads, email, and event marketing
• Coordinate with product vendors in co-branded marketing collateral and event marketing
• Help form strategic alliances and partnerships with other local organizations and companies
• Design and craft all print and digital using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Organize all digital content
• Plan, create and execute all email marketing, social media, SEO, and paid advertising

T-Mobile

Coral Springs, FL
Retail Sales Associate
11/2014 - 06/2017

As a Retail Sales Associate, I not only provided sales solutions to customers, but different roles as social media and small business ambassador.
• I utilized Salesforce CRM to generate and monitor leads and existing business customer database
• Conducted off-site presentations to promote and acquire small business customers
• Launched and administered store social media accounts using Hootsuite, resulting in a 15% rise in in-store foot traffic
• Collaborated with management to coordinate small business events quarterly
 

Prediq Media

Boca Raton, FL
Project Management Intern
01/2017 - 05/2017

The Cause Marketing Project was a pilot program between Florida Atlantic University and Prediq Media, where a handful of experienced Digital Marketing students were selected to be project management interns and construct digital marketing strategies for local non-profit organizations.
• I supervised a team of 10 students and orchestrated all meetings between students and clients
• Analyzed and optimized email strategies for the students, using A/B testing and list building tactics to help fundraise over $10,000
• Forged partnerships with local media channels to increase awareness of the non-profits
• Developed educational tutorials for the students and non-profit owners for website best practices

Sprint

Plantation, FL
Lead Retail Sales Consultant
10/2012 - 11/2014

As the Lead Retail Sales Consultant, I was right-hand to the store manager and oversaw sales staff as well as sold technology solutions to customers.
• I conducted weekly observations of sales consultants and provided effective feedback to help maximize sales
• Guided the team in achieving and exceeding key performance objectives such as activations, upgrades, accessories, insurance, and customer satisfaction goals
• Negotiated with customers and co-workers to resolve complex customer situations
• Organized business outreach events to increase small business account openings
• Was selected to be the Apple Master (a subject-matter expert for all Apple Devices and Solutions and in-store resource for sales consultants)

Education

Florida International University

Miami, fl
Master of Science in Marketing
07/2019

At Florida International University (FIU), I am expanding on my marketing education, specifically in the fields of analytics, branding, and digital marketing. I have been selected as an in-class instructor for WordPress for future cohorts by Chair of Marketing & Logistics Department. The Master of Science in Marketing program at FIU is ranked #6 in the nation, and #20 in the world.

Florida Atlantic University

Boca Raton, FL
Bachelor of Business Administration in Marketing
05/2017

At Florida Atlantic University (FAU), I minored in Digital Marketing and was selected for Independent study with Marketing Department under Senior Instructor for non-profit marketing pilot program. I was also Vice President of Development for Alpha Kappa Psi Professional Co-Ed Business Fraternity where I oversaw the Marketing, Social, Service, and Professional committees.

Skills

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Brand strategy
  • Critical problem solving
  • Data analysis and visualizations
  • Digital Marketing
  • Google Analytics and Ads
  • Interpersonal skills
  • Market research
  • MS Office Professional (Word, PowerPoint, Excel)
  • Project management
  • Salesforce CRM
  • Strategic planning
  • Tableau
  • Time management
  • UX/UI Design Principles
  • Verbal and written communication
  • WordPress Design

Certifications & Trainings

Google Analytics Certification

06/2017 - 01/2020
Google Ads (Search, Display, Mobile, Video, Shopping) Certifications
08/2018 - 08/2019
Hootsuite Platform Certification
03/2017
HubSpot Inbound Marketing Certification
01/2019 - 02/2021
HubSpot Growth Driven Design Certification
02/2019 - 03/2021
Salesforce Trailhead Badges (Multiple)
03/2019

Organizations

South Florida Technology Alliance (SFTA), Marketing Committee
02/2019
Women in Leadership League (WILL)
03/2018
Alpha Kappa Psi Co-Ed Professional Business Fraternity
05/2015