From Instagram Ad to a Themed Bar Crawl: My Experience

Last week a classmate of mine tagged me in a Facebook post about a company who was hosting a Game of Thrones-themed in Wynwood. Being a recent avid fan of the series, I looked at the profile to check it out to see the details. Ultimately, I didn’t wind up purchasing the ticket from that company.

Exactly four days later, I was scrolling through my stories and was shown an ad. This is normal to me; I see ads everywhere. But this time, it was different. I was shown another Game of Thrones bar crawl ad, this time from another company. The cherry on top is that I was shown an FIU promo code in the ad as well. I initially thought this was creepy because well

  1. How does a competing company know to target me on Instagram ads when I have never been on their page prior?
  2. How do they know I am an FIU student to show me the discount code?

Initially alarmed, I was then pacified when I received a bar crawl ticket for only $10. Although it felt a bit intrusive, at the end of the day that the company did some really great marketing. They knew what I was interested in, they knew what platforms I am more active on, and they knew details about me that would make me more inclined to buy.

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.