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Dropping Names, Singing Jingles – Mastercard’s New Branding Efforts

In the past few months, I have seen many articles on Mastercard’s rebrand and innovative marketing activities. Much how Apple’s logo is simply a bitten apple, Mastercard has decided to drop its name from its logo, symbolizing the shift of card-less transactions that are currently being experienced around the world. After testing this strategy for almost two years, Mastercard found that a whopping 80% of people could identify their logo without the name. Having been a major player in the transaction industry for decades, it’s not that surprising to have that much brand recognition, but still a gutsy move nonetheless.

My take is that Mastercard is simply showing consumers that they’re able to adapt quickly, especially in a world full of Apple Pay, cryptocurrency, blockchain, Paypal, and other payment transaction products that are rapidly being adopted.

Recently, Mastercard unveiled a new “sonic logo” (aka a jingle) as part of their Sensory Lab, which is supposed to reinforce their brand anytime someone interacts with it. Wanting to add more “dimension” to their updated brand identity, and also get ahead of the curve when it comes to voice search.

I look forward to seeing how Mastercard’s rebrand takes shape over the next few months and what new innovation they plan on bringing to the financial and technology sectors. I also cannot wait to see the response from big competitors such as Visa, American Express, and Discover and what they intend on doing to update their brand strategies.

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I’m officially a #Noogler ! As of three weeks ag I’m officially a #Noogler ! As of three weeks ago, I started onboarding at one of the coolest companies around. I’ve got to meet some amazing new coworkers from all over the globe. It still feels surreal to me.  I’ll be managing 1:many support for the Pixel phone. It’s a full circle moment, because I remember the 7-8 years I spent working in telecommunications selling & troubleshooting cell phones.  This new “success” has been in the making. By no means has it been easy, but I’m grateful for the opportunity to work with some of the smartest and most collaborative coworkers out there.  I want to say thank you for everyone who supported me on this journey. And most importantly, I want to thank @latinasintech for providing the platform and events that allowed for me to be recruited. I appreciate your team so much!
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My peace, in every way ✨🏔❄️ . . . . #dino My peace, in every way ✨🏔❄️
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I’ve been slightly off the grid (See last post, I’ve been slightly off the grid (See last post, aka #newjobwhodis). So unfortunately I missed posting on #iwd2021 . But as a woman who seeks more, wants more, and deserves more, I’m definitely applauding myself and all of the other women out there doing their damn thing.  Yesterday at work, I was able to attend a virtual keynote where the wonderful @violadavis spoke. Amongst many of the profound things she said was the following:
“The privilege of a lifetime is truly being who you are.”  So here I am. Double chin, mid-deep belly laugh on full display. I’m fully owning who I am. Allowing my inner voice/mentor to constantly guide the purpose, vision, and eventually, legacy that I will put forth on this earth.  So shout out to my fellow women and allies. Keep challenging the patriarchy and shit. Keep questioning the systems in place. Keep advocating for one another. And most importantly, keep being yourself.
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Last week wrapped up my tenure at ADT. Over the la Last week wrapped up my tenure at ADT. Over the last year and 8 months, I have learned and grown so much as a marketer. I was able to finally find my “niche” in customer experience marketing, positively impacting the lives of millions of customers, and gaining some amazing friends during the process.  It’s always bittersweet to end something, especially when you’re so good at it. But, this year is about playing big and living bigger. I’m a creature of comfort, and with comfort often comes stagnation. Its ultimately about shedding old behaviors and embracing the woman that I want to become.  When I am ready to announce where I’m going next, it may or may not shock some of you. But for those that have helped me along my journey, thank you. I will continue to honor your support by doing my best to make you all proud.  I’m really excited for this next step, this next journey. I’m also looking forward to see how I can use this change to positively impact and improve the lives of others.
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