As a former graphic designer, one of the key concepts that we learn early on is to not overwhelm our art by filling up all the visual space. In marketing, the same holds true where most successful companies opt to have simpler communications that don’t overwhelm their audiences. For example, it is important that campaign messaging have a single call to action, as opposed to many. Prior to 4it’s rebranding, the companies messaging was filled with jargon most people didn’t understand and it wasn’t uniform across all our marketing mediums. After the rebranding, we made it a priority to not only have separate marketing campaigns for each of our key services but to make it easier to understand and clear to act for audiences. We even made our tagline “Conquering Complexity” and made that the only thing complex about 4it!