Besides cost-acquisition, there’s another equally important KPI that any growing company should be keeping tabs
Online, there are many different variations of CLV formulations, and quite frankly, most CRM tools will easily show you both CAC and LTV. One thing that does remain constant however, it is substantially more expensive to gain a new customer than to retain an existing one (remember the 80/20 rule?). If companies spend the time nurturing the most valuable customers that interact with them, they’ll be decreasing the costs associated with luring in new customers and increase profits.