This past month, I was able to sit down with Calvin Hsu, Vice President of Product Marketing at Citrix. Citrix creatives software that combines productivity
Just a couple of ramblings about various topics in marketing, some personal posts, and more.
Many marketers, myself included, have built customer personas based on demographics such as gender, race, age, income level, education, and much, much, more. (To see
Working for a relatively small company with a marketing department of one – yes, that one includes me – I have always made the assumption
When it comes to marketing research, there are many routes one could take in getting the information necessary to make a decision. If the information